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“Graphic design is too one-dimensional” – Sarah Hyndman on her multi-sensory mission
- Sarah Hyndman, known for her multi-sensory mission, conducts experiments showcasing typography's influence on other senses.
- Through Type Tasting and her new podcast Seeing Senses, she explores how different senses connect and impact experiences.
- Hyndman believes graphic design should be more multi-sensory to create emotional connections and memorable experiences.
- She challenges designers to think beyond visuals and incorporate sound, smell, and touch into their work.
- Hyndman emphasizes the importance of creative thinking and embracing experimentation in design.
- She aims to redefine graphic design's value to businesses and highlight the importance of innovative approaches.
- Hyndman's background in science and design enables her to blend creativity with rigorous experimentations.
- She advocates for designers to adopt a scientific mindset of constant questioning and exploration.
- Hyndman's approach involves creating engaging experiments that offer insights while being fun and interactive.
- She balances the showmanship in design with a scientific approach, aiming to make her work both entertaining and informative.
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