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UX Design
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Great products transcend the Usability vs. Utility debate
- The battle between usability and utility is a futile war that’s destroying product value on both sides.
- Building a product that is both usable and useful, all at once, can be achieved by focusing on value, iteratively building value naturally, and ensuring that users feel empowered to attain value.
- Great products don’t just contain power, they reveal it at exactly the right moment, allowing users to seize it when they can most benefit from it.
- Treating usability and utility as opposing forces has created products that either overwhelm users with power they can’t access or underwhelm them with simplicity they can’t scale.
- The cost isn’t just in lost deals — it’s in the very soul of product development.
- When you sacrifice utility at the altar of usability, you don’t just lose features — you lose your product’s reason for existing (i.e., its value to users).
- Adding features without considering their accessibility isn’t building value — it’s building barriers to success.
- Success is measured by what users actually accomplish with a product, not what the product can do.
- Don’t sacrifice one for the other. Build a product that is both usable and useful, all at once, together.
- The right answer is making usability and power work together to create products that both delight and empower users.
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