<ul><li>Small businesses are increasingly prioritizing sustainability by transitioning to digital operations.</li><li>Digital efficiency is now associated with reducing carbon footprints through remote work, digital communication, cloud storage, and energy monitoring apps.</li><li>Sustainability has become a competitive differentiator for emerging brands, with customers, especially Gen Z and millennials, valuing eco-conscious practices.</li><li>Emerging businesses in Nigeria are leveraging tech solutions to go greener, from digitizing inventory to calculating carbon footprints, indicating a shift towards a greener future of work.</li></ul>

Green and Digital: The Sustainability Edge for Emerging Brands

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