Grey, while remaining a standalone agency brand, moves to Ogilvy, raising concerns among observers about the fate of storied agency brands like J Walter Thompson.
Apple retains the top position in the Kantar BrandZ Most Valuable Global Brands rankings with a brand value of $1.3 trillion, followed by Google, Microsoft, Amazon, and NVIDIA.
TCS, an Indian brand, shines at the 45th spot with a brand value of $57.3 billion and a 28% year-on-year growth in the global rankings.
US brands now constitute 82% of the total value of the global top 100 brands, with Chinese brands making gains but causing a potential shift in the global brand landscape according to the Kantar report.