<ul data-eligibleForWebStory="true"><li>Greyparrot has launched Deepnest, an AI platform aiming to help brands track their recyclable waste for insights.</li><li>Deepnest provides brands with real-world data on their products' recyclability, offering advantages in product innovations and competitive benchmarking.</li><li>The platform tracks how packaging moves through the waste system, showing sorting, recycling, and losses based on data-led insights.</li><li>Big conglomerates like Unilever, Amcor, and Asahi Beverages are trialling Greyparrot's technology to adapt to changing waste management scenarios.</li><li>Deepnest utilizes a comprehensive household packaging waste database, processing over 40 billion waste items annually across various countries.</li><li>It aims to uncover up to $100 billion in recyclable value by 2040, enabling scalable and data-driven circularity.</li></ul>

Greyparrot Launches an AI Platform to Help Brands Track $100 Billion Worth of Lost Recyclables

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