Protesters angry with Elon Musk gather in front of a Tesla showroom in Berkeley, California over his involvement with the Trump administration and DOGE, drawing growing public ire.
Kathy Sprague, a protester, emphasizes disapproval of Musk despite not electing him, suggesting friends are deterred from purchasing new Teslas.
Protests at Tesla showrooms involve cardboard Cybertrucks, Mariachi bands, and raccoon puppets criticizing Musk's behavior.
Alex Winter, the Tesla protests' organizer, highlights the movement's online and global growth in response to Musk's actions.
Protests span beyond showrooms, with vandalism reported and Tesla owners expressing negative encounters like being cut off on freeways.
Registrations of Tesla vehicles in California have declined, inspiring competition in the zero-emission vehicle market, threatening Tesla's market share.
In Europe, Tesla sales have decreased significantly, with companies like Dirk Rossmann GmbH and LichtBlick halting Tesla vehicle purchases over Musk's political affiliations.
Tesla owner Charles Cho, displeased with Musk's behavior, negotiated a full buyback for his Model Y and switched to a Rivian R2.
Experts suggest public pressure may not change Musk's behavior significantly, but if resentment towards him grows, it could impact his relationship with Trump.
Dr. Kellie McElhaney emphasizes the empowerment protesters feel despite uncertain financial impacts on Tesla, highlighting the importance of human impact over brand reputation.