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Growth at all costs is destroying the internet. PR maven Ed Zitron says that’s an opportunity for startups
- Online user experience is deteriorating due to factors like autoplay ads, pop-ups, and tracking scripts.
- Ed Zitron, CEO of EZPR, describes the internet's shift to prioritize engagement over user experience as the 'rot economy.'
- Zitron believes there is a significant opportunity for startups to challenge established companies across various industries.
- He criticizes Big Tech companies for prioritizing growth over product quality, resulting in subpar offerings.
- Areas like social media, enterprise software, and search are identified as ripe for disruption by Zitron.
- Startups are emerging as alternative options in social media, enterprise software, and search fields.
- Zitron highlights the shortcomings of major companies like Microsoft, Google, and Adobe in terms of product quality and user experience.
- He predicts a shift in consumer behavior towards favoring startups over established tech giants in the near future.
- Amazon's shipping and logistics business, real estate technology, and email services are also areas where startups could make an impact.
- Zitron advocates for a fresh approach to the venture capital model, suggesting a move away from growth-at-all-costs mentality.
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