Rockstar Games is planning to keep fans hungry for Grand Theft Auto 6 by delaying the release of the next trailer.
Take-Two Interactive's CEO, Strauss Zelnick, mentioned that Rockstar wants to create excitement and balance it with unmet anticipation by providing marketing materials closer to the release window.
Rockstar has previously used this strategy for their games, such as the release of the second trailer for Grand Theft Auto 5 more than a year after the initial trailer.
The anticipation for Grand Theft Auto 6 is said to be incredibly high, and Rockstar aims to maintain the excitement and anticipation surrounding the game.