Launching a lightweight new feature at a hypergrowth startup resulted in problems due to lack of essential features like notifications, discovery, poor UX, and no onboarding.
The situation led to a significant drop in user retention within just two weeks.
The article discusses the importance of creating a Minimum Viable Product (MVP) that is not just a skeleton but a smallest version that users can love and find intentional.
Emphasizes the need for MVPs to pass essential gates to truly test the product and not just user patience, highlighting the importance of building small but smart.