<ul><li>H&M is using AI-generated "digital twins" to replace some human models in product listings and campaigns.</li><li>Supporters see it as convenient and scalable, allowing models to take on more work without constant travel.</li><li>However, critics argue that relying on AI risks sidelining the creative team and losing the human touch in fashion.</li><li>The debate raises broader questions about the impact of AI on creative industries and the trade-off between efficiency and authenticity.</li></ul>

H&M’s AI Models: Innovation or Job Killer?

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