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Hands on with Perplexity Labs: How to use it for market research, data visualizations and more
- Perplexity Labs, a new feature by Perplexity, allows users to generate high quality, detailed research and interactive mini apps.
- It combines existing capabilities with new ones to assist product teams in building useful assets.
- Users can prompt Labs to create various types of outputs such as a summary, a clickable mini app, and downloadable assets.
- The process utilizes LLMs, deep web browsing, and code execution to generate the assets.
- Each Lab creation takes around 5 to 10 minutes and includes a one-page summary, an interactive mini app, and downloadable assets like images, code snippets, and charts.
- Users also receive a dedicated page displaying the sources used in the research for further verification.
- Practical applications of Perplexity Labs include data analysis, visualizations for presentations, product strategy, user segment storyboards, and learning technical concepts.
- The feature offers prompts and examples for building data visualizations, interactive mini apps, and more.
- Perplexity Labs is positioned as a valuable tool for product teams to enhance their research and visualization capabilities.
- The Knowledge Series will delve into how product teams can leverage Perplexity Labs for various functions such as market analysis, strategy, and user research.
- Users are encouraged to explore using Perplexity Labs for creating polished data visualizations, interactive mini apps, storyboards for user segments, and more.
- The tool's ability to generate assets and provide detailed research summaries can streamline the market research and information synthesis process.
- Perplexity CEO states that leading investors are already utilizing Perplexity, indicating a trend towards outsourcing market research and information synthesis to AI.
- Despite concerns about the impact on cognitive abilities, the trend of leveraging AI for research purposes is anticipated to grow.
- Perplexity Labs marks a step forward in enabling users to transform research into interactive applications, expanding beyond traditional text output capabilities.
- The use of AI such as Perplexity Labs is seen as a valuable addition to product teams' toolkits for creating impactful and well-researched assets.
- The tools provided by Perplexity Labs can assist product teams in areas like data analysis, strategy development, user research, and technical concept understanding.
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