Harbour Group, a private equity firm, has entered the pet grooming sector with the acquisition of Senproco and its wholesale distribution division, Groomer’s Choice Pet Products.
Senproco and Groomer’s Choice manufacture and distribute a range of pet grooming products and supplies used by professional pet groomers, including shampoos, conditioners, sprays, and grooming tools.
Senproco owns popular coat care brands such as Bark2Basics, Coat Handler, and Green Groom.
Harbour Group plans to leverage its expertise and strategic support to further grow Senproco's business in the pet grooming industry.