<ul><li>Harley-Davidson's 2025 Q1 sales fell below expectations, with global motorcycle shipments declining 33% year-over-year, resulting in a 27% revenue loss worldwide.</li><li>H-D withdrew its full-year 2025 financial outlook due to the challenging macroeconomic environment and consumer uncertainty that led to the sales decline.</li><li>Asia-Pacific sales were down 28%, with notable retail shortfalls in China and Japan, while North American sales decreased by 24% and EMEA saw a 2% retail performance drop, leading to a 21% global sales decrease.</li><li>Harley-Davidson's electric motorcycle brand Livewire experienced a steep decline in revenue, with a 42% decrease in the first quarter and an operating loss of $20 million, selling only 33 Livewire electric motorcycles during the period.</li></ul>

Harley-Davidson 2025 Q1 sales lower than expected

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