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Has GetReal cracked the code on AI deepfakes? $18M and an impressive client list say yes
- GetReal, a startup co-founded by Hany Farid, has raised $17.5 million in funding to combat the spread of deepfakes in audio, video, and images.
- The startup is launching a forensics platform as a service with features like threat exposure dashboard, tools for executives' protection, media screening, and deeper analysis.
- Forgepoint Capital is leading the Series A funding, with notable firms like Ballistic Ventures, Evolution Equity, and K2 Access Fund participating.
- The firm has roots in cybersecurity and focuses on cyber-forensics, addressing the lack of expertise in this area.
- GetReal aims to combat malicious deepfakes, which are considered a ubiquitous and serious threat in today's digital environment.
- The technology behind GetReal combines new app functionalities with decades-old techniques developed by Farid for detecting doctored images.
- The startup has received investments from companies like Cisco Investments, Capital One Ventures, and In-Q-Tel, reflecting interest from heavily regulated industries and government entities.
- Industries like financial institutions are showing interest in GetReal's product to combat deepfaked impersonations, with named customers including John Deere and Visa.
- Government officials are also seeking solutions like GetReal to counter deepfake threats in intelligence operations and national security.
- While GetReal's focus is currently on audio, video, and image deepfakes, there are potential plans to expand to address text-based impersonation threats in the future.
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