<ul><li>77% of Gen Zers first learn about new products on social media and over 40% of Gen Zers, millennials, and Gen Xers discover new products through online ads.</li><li>Consumers want more up-to-date information and personalized product recommendations, which means marketers need to maintain consistent information across major marketing channels.</li><li>Alternative search engines like DuckDuckGo and Firefox are gaining popularity, with 60% of Gen Zers and millennials turning to other sites for searching.</li><li>Mobile apps, especially Buy Now Pay Later (BNPL) apps, are growing in popularity as consumers find it easy to discover new products and brands on these platforms.</li></ul>

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