Warner Bros. has officially changed its streaming service branding back to HBO Max from Max, updating the website and apps accordingly.
Users will not need to download a new app; the transition to HBO Max branding will happen automatically for subscribers.
The initial rebranding from HBO Max to Max in 2023 was widely criticized, and this change is seen as a correction of that mistake.
This decision comes amid Warner Bros.' merger with Discovery and their ongoing process of separating into two distinct companies across different lines of business.