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Macrumors

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Image Credit: Macrumors

HBO Max Name Returns After Two Years as Max

  • Warner Bros. Discovery has reverted HBO Max after a two-year experiment of using the 'Max' branding.
  • App stores have updated their listings to reflect the return of HBO Max without users needing to download a new app.
  • The change follows a backlash from subscribers and industry observers after the initial rebranding in 2023.
  • Warner Bros. Discovery cited consumer feedback and the reputation of the HBO brand for quality content as reasons for the reversal.

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