<ul data-eligibleForWebStory="false">Warner Bros. Discovery has reverted HBO Max after a two-year experiment of using the 'Max' branding.App stores have updated their listings to reflect the return of HBO Max without users needing to download a new app.The change follows a backlash from subscribers and industry observers after the initial rebranding in 2023.Warner Bros. Discovery cited consumer feedback and the reputation of the HBO brand for quality content as reasons for the reversal.