<ul data-eligibleForWebStory="true"><li>WhatsApp is introducing new features in the Updates tab to help businesses without disrupting personal chats.</li><li>The Updates tab is used by 1.5 billion people daily globally.</li><li>Three ways businesses can grow include channel subscriptions, promoted channels, and ads in Status.</li><li>These features will only appear in the Updates tab, not in personal chats.</li><li>WhatsApp ensures privacy by using limited information like country, language, and interaction with ads for targeting.</li><li>Personal messages, calls, and statuses remain end-to-end encrypted.</li><li>WhatsApp will not sell or share phone numbers to advertisers.</li><li>Rollout of these features will be gradual over the next few months.</li><li>For businesses and channel admins interested, there is more information available on how to get started.</li></ul>

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