Apple's WWDC keynote in 2025 focused less on AI and more on updates to operating systems, services, and software, introducing 'Liquid Glass' aesthetic and a new naming convention.
Despite the shift, Apple announced AI-related updates like Visual Intelligence for image analysis, integrating ChatGPT into Image Playground, and introducing a new workout coach.
Visual Intelligence can interact with information on the iPhone screen, such as conducting image searches related to what's displayed.
The Workout Buddy offers text-to-speech encouragement during exercises, providing summaries of performance post-activity.
Apple introduced a live translation feature, AI assistance for unknown callers, poll suggestions in Messages, and AI-powered shortcuts.
They also unveiled contextually aware Spotlight search and Foundation Models framework for developers to access AI models offline.
However, Apple disappointed attendees by announcing that the expected AI advancements for Siri are delayed, offering no new features this year.