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Here's what 5 CEOs learned by becoming undercover bosses
- CEOs at top companies have gone to the shop floor to learn more about their businesses.
- Here's what 5 CEOs learned from going undercover:
- Uber CEO Dara Khosrowshahi spent time picking up shifts as an Uber Eats delivery driver on an e-bike and an Uber driver for a spell in 2022.
- Starbucks CEO Laxman Narasimhan spent six months immersing himself in all aspects of the company, including training as a barista, before taking over from Howard Schultz as CEO.
- Brian Chesky, Airbnb CEO, spent six months living full-time as a guest in a series of Airbnbs to promote remote work.
- DoorDash CEO Tony Xu makes monthly deliveries as part of WeDash, a program begun in 2015 that requires salaried employees to carry out several deliveries a year.
- Joey Wat, CEO of Yum China, covertly hangs out at its restaurants, including KFC and Pizza Hut to watch customers eat, sometimes for up to three hours.
- Khosrowshahi was surprised how passengers would often discuss personal or sensitive information as if he wasn't there.
- Narasimhan burned his hand on a sandwich and had an egg bite explode in front of a customer. This prompted him to make key changes, including sending more breakfast sandwiches to stores to avoid shortages.
- Chesky launched 50 features, including Airbnb Rooms, after noticing variability in his Airbnb stays.
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