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Here’s what Apple changed in its App Store to avoid EU fines

  • Apple proposed changes to its App Store to comply with EU antitrust concerns after a €500 million fine, aiming to simplify processes and reduce costs for developers.
  • Developers in the EU will now have more ways to promote alternative payment options and are not required to follow Apple's specific instructions on promotions.
  • Apple will introduce new fee structures for alternative payments, with developers paying between 10-15%, a decrease from the previous 30%.
  • Apple disagreed with the outcome, plans to appeal, and believes it complies with the EU's Digital Markets Act (DMA) while continuously working with the European Commission.

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