<ul data-eligibleForWebStory="true">Hero FinCorp, the non-banking financial services division of Hero MotoCorp, raised Rs 260 crore in a pre-IPO placement.The pre-IPO placement valued the company at Rs 23,174 crore.Shares were allotted to 12 investors at Rs 1,400 apiece on June 13.The fresh issue size reduced to Rs 1,840 crore from Rs 2,100 crore post the fundraise.The total IPO size now stands at Rs 3,408 crore, including a Rs 1,568 crore stake sale by existing investors.Yahoo-owner Apollo Management, Apis Partners, Link Investment Trust, and Otter Ltd. are among the sellers in the Offer For Sale (OFS).The IPO proceeds will be utilized to enhance the company's capital for future lending activities.Hero FinCorp serves retail and MSME customers with a focus on vehicle, personal, and mortgage loans.As of March 2024, the company's assets under management were Rs 51,820.8 crore.The firm operates under the 'Hero' brand and has a significant customer base.Hero FinCorp received SEBI's approval for the IPO in late May.The company benefits from the reputation and track record of its parent company, Hero MotoCorp.The IPO prospectus will include details of the pre-IPO placement.The company's diversified financial products cater to retail and MSME segments.The IPO aims to meet the company's future funding needs for lending activities.