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High-Performance Personalization For Modern Frontends
- To achieve the best personalization for modern frontend apps, we aim for Best Possible Performance, Granular and Flexible Personalization, Easy Creation and Management
- There are different approaches to personalization ranging from server-side rendering to edge trimming, balancing performance, flexibility, and ease of use
- Server-side rendering, while providing ultimate flexibility, can be costly in terms of performance and scalability
- Edge caching with client-side injection combines the speed of static content with the flexibility of personalization
- Edge rendering can improve performance by bringing computation closer to the user but can be challenged by data availability
- Edge augmentation is a middle ground between serving entirely static content and generating fully personalized pages for each request
- Segmentation at the edge works by serving a pre-generated version of the page tailored to that segment and allows for more significant personalization
- Edge-Trim Personalization has optimal caching, allows for granular personalization, and is SEO-friendly
- An approach like Builder.io provides the developer and end-user tooling to implement edge-trim personalization effectively
- Choose the approach based on specific needs, resources, and constraints
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