A TikTok video called out Home Depot for allegedly faking Black Friday deals by masking original prices as a “deal” with the exact same price.
A TikToker removed holiday sale stickers to reveal that items like a high-pressure inflator and a smash burger maker had the same original price as the supposedly discounted price.
Retail experts warn that such practices can be considered false advertising and undermine customer trust.
Target was also accused of faking Black Friday deals on TikTok, reinforcing concerns about deceptive practices during the holiday season.