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Home Depot is ‘laser focused’ on elevating customer service through associates

  • The Home Depot's focus on elevating customer service through associates by providing them with product and project knowledge is highlighted by Ann-Marie Campbell, senior executive vice president of U.S. stores and operations.
  • The company launched a training program to educate associates on localized product knowledge and is implementing worker-facing generative AI tools to enhance access to Home Depot's knowledge base.
  • Home Depot aims to replicate the associate-led shopping experience online using the Magic Apron generative AI tool suite, which has led to increased customer engagement and online conversion growth since its launch in March.
  • Investments in tools and technology are improving employee retention rates and engagement at Home Depot, resulting in better customer service and increased customer satisfaction amidst macroeconomic uncertainty.

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