<ul><li>Home hygiene brand Cleevo raises $1 million in a seed funding round led by Eternal Capital, with participation from other investors including Zeca Capital and Utsav Somani's iSeed.</li><li>Cleevo, founded in 2022 by Mayank Jain and Karan Shah, focuses on compact concentrates for household cleaning, aiming to offer non-toxic and high-performance products that are more environmentally friendly.</li><li>The company's products, priced at around Rs 399, offer the equivalent of 5 liters of traditional cleaners in concentrate form, catering to both urban millennials and price-sensitive tier II and tier III households.</li><li>Cleevo plans to use the funding to expand manufacturing capacity, invest in research and development, and explore new digital-first channels, B2B projects, and international markets while also focusing on talent acquisition and brand campaigns.</li></ul>

Home hygiene brand Cleevo raises $1 million in a Seed round led by Eternal Capital, others

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