<ul><li>Honda and Nissan are in talks for a potential merger, which would create the world's third-largest automaker.</li><li>The merger comes amid mounting pressures in the auto industry, including the shift to electric vehicles and increased competition from Chinese automakers.</li><li>Past automotive mergers have had mixed success, highlighting the challenges of blending corporate cultures and structures.</li><li>The success of the Honda-Nissan merger could pave the way for further consolidation in the industry.</li></ul>

Honda and Nissan Begin Merger Talks: A Pivotal Shift in the Global Auto Industry

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