Hong Leong Investment Bank (HLIB) forecasts that Malaysia's total industry volume (TIV) for 2025 will be around 750,000 units, representing an 8.2% drop from the previous year.
New electric vehicle (EV) players entering the market pose a threat to non-national original equipment manufacturers (OEMs). However, the introduction of new launches in late-2024 and 2025, along with aggressive sales and marketing activities, could provide upside potential.
Kenanga Investment Bank expects the premium segment to be affected by fuel subsidy rationalization, leading the upper-tier M40 and T15 groups to potentially downgrade to smaller cars or switch to hybrids and EVs. Meanwhile, the affordable segment targeting the B40 and lower-tier M40 groups is expected to remain steady.
RHB Investment Bank predicts a conservative TIV of 730,000 units for 2025 and anticipates a decline in order backlogs, resulting in weaker year-on-year TIV in the first quarter.