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Hong Leong forecasts 2025 Malaysia TIV at 750k units

  • Hong Leong Investment Bank (HLIB) forecasts that Malaysia's total industry volume (TIV) for 2025 will be around 750,000 units, representing an 8.2% drop from the previous year.
  • New electric vehicle (EV) players entering the market pose a threat to non-national original equipment manufacturers (OEMs). However, the introduction of new launches in late-2024 and 2025, along with aggressive sales and marketing activities, could provide upside potential.
  • Kenanga Investment Bank expects the premium segment to be affected by fuel subsidy rationalization, leading the upper-tier M40 and T15 groups to potentially downgrade to smaller cars or switch to hybrids and EVs. Meanwhile, the affordable segment targeting the B40 and lower-tier M40 groups is expected to remain steady.
  • RHB Investment Bank predicts a conservative TIV of 730,000 units for 2025 and anticipates a decline in order backlogs, resulting in weaker year-on-year TIV in the first quarter.

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