<ul data-eligibleForWebStory="true"><li>Peoples Bank of Kentucky integrates life insurance into customer accounts to differentiate itself in the competitive banking industry.</li><li>Traditional community banks struggle to stand out in the digital age but Peoples Bank breaks through with embedded Wysh life insurance.</li><li>The partnership with Wysh simplifies life insurance by offering coverage tied to account balances, reinforcing positive savings habits.</li><li>Peoples Bank's innovative approach meets customer expectations by building trust, personalization, simplicity, and rewards through embedded protection.</li></ul>

How a Small Town Bank Used a Big Idea to Win Over a New Generation of Savers

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