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How AARP is empowering a multigenerational workforce for AI
- AARP’s Chief Human Resources Officer, Marjorie Powell, is ensuring her multigenerational workforce is prepared for the impact of AI through its implementation of Microsoft’s Copilot.
- Powell seeks to challenge the misconception that senior citizens and older workers aren't comfortable with technology and invites her employees to explore AI and integrate it into their workflow.
- The organization implemented an AI Community of Practice, learning from feedback gathered from staff, and even developed an HR chatbot to respond to employee queries about the organization's policies.
- AARP uses AI for sourcing candidates according to talent criteria and have certified recruiters to conduct Boolean searches. Nevertheless, AI is not yet used for screening and interviewing as its maturity is still questionable from minimizing bias.
- AARP's C.H.R.O advocates for older workers in a tech-driven industry by celebrating the skills, experience, and mentorship that they offer. By embracing senior employees, Powell thinks the companies can benefit from their value and have a reduced risk of ageism.
- Baby boomers were the vanguards of digital technology, and many are making use of tech devices and software in their personal and professional lives, generating sales growth and driving innovation.
- Powell states: "I look at myself — I'm about to turn 60 — and I was selling Commodore 64s when I was in high school. I've seen everything from floppy disks to CDs, to cassette tapes, to 8-tracks, to digital streaming and everything else. I've experienced all versions of technology, and I've adapted.
- AARP has created mandatory training sessions in the use of AI, which covers internal and external use, and the types of information that can be shared. Powell's mission aims to ensure that every staff member at AARP is capable of developing and making good decisions within the company's guidelines.
- AARP uses AI tools to sift through candidate profiles, but Powell acknowledges that AI's relative immaturity makes it inappropriate for screening and interviewing candidates.
- Employers often underrate the technical skills of older workers and fail to comprehend that this demographic is among the biggest consumers of technology devices and products.
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