Money-back guarantees are common in the commercial world, offering customers a risk-free option when making a purchase.
Guarantees act as an objection-overcomer, reassuring customers that they can get their money back if the product or service does not meet expectations.
While money-back guarantees are prevalent in sales, they are not commonly seen in fundraising efforts.
Implementing a money-back guarantee in fundraising could help overcome donor objections and potentially attract more contributions with minimal risk to revenue.