Booking air travels today has become a maze of hidden fees, upsells, and manipulative nudges leading to inflated costs compared to advertised prices.
Airlines like Ryanair and Spirit generate around 10–20% of their revenue from baggage and seat selection fees, contributing significantly to their profits.
The global airline revenue has increased by over 50% in the last 10 years, primarily driven by additional services like luggage fees, seat selection, and early check-in options.
Passengers often end up paying way more than the initial advertised price after adding extras like seat selection, luggage, and in-flight meals.