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How Alaska Airlines earned 99.5% employee engagement, frontline workers included

  • Breakdowns in communication can lower employee engagement, morale, and increase turnover rates.
  • Alaska Airlines faced communication challenges across a 30,000-person workforce.
  • They implemented a mobile-first platform to improve internal communication for better engagement.
  • Alaska Airlines phased in the new communication strategy to ensure employee buy-in.
  • Results showed a 99.5% adoption rate, exceeding expectations.
  • Success factors included phased implementation, leadership communication clarity, and addressing feedback gaps.
  • The platform supports regulatory compliance and real-time safety updates for frontline staff.
  • Alaska Airlines focuses on enhancing employee experience through effective communication.
  • The airline plans to scale the communication platform for a larger, distributed workforce.
  • Efforts include improving onboarding experiences and retention strategies using technology.

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