<ul data-eligibleForWebStory="true"><li>Breakdowns in communication can lower employee engagement, morale, and increase turnover rates.</li><li>Alaska Airlines faced communication challenges across a 30,000-person workforce.</li><li>They implemented a mobile-first platform to improve internal communication for better engagement.</li><li>Alaska Airlines phased in the new communication strategy to ensure employee buy-in.</li><li>Results showed a 99.5% adoption rate, exceeding expectations.</li><li>Success factors included phased implementation, leadership communication clarity, and addressing feedback gaps.</li><li>The platform supports regulatory compliance and real-time safety updates for frontline staff.</li><li>Alaska Airlines focuses on enhancing employee experience through effective communication.</li><li>The airline plans to scale the communication platform for a larger, distributed workforce.</li><li>Efforts include improving onboarding experiences and retention strategies using technology.</li></ul>

How Alaska Airlines earned 99.5% employee engagement, frontline workers included

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