<ul data-eligibleForWebStory="true">Breakdowns in communication can lower employee engagement, morale, and increase turnover rates.Alaska Airlines faced communication challenges across a 30,000-person workforce.They implemented a mobile-first platform to improve internal communication for better engagement.Alaska Airlines phased in the new communication strategy to ensure employee buy-in.Results showed a 99.5% adoption rate, exceeding expectations.Success factors included phased implementation, leadership communication clarity, and addressing feedback gaps.The platform supports regulatory compliance and real-time safety updates for frontline staff.Alaska Airlines focuses on enhancing employee experience through effective communication.The airline plans to scale the communication platform for a larger, distributed workforce.Efforts include improving onboarding experiences and retention strategies using technology.