<ul><li>Amazon's video ads chief is focusing on growing TV ad share and prioritizing ad performance.</li><li>Competition for streaming ads is increasing as rivals like Netflix and YouTube expand their live sports and TV viewership.</li><li>Amazon touts its reach of 115 million monthly ad-supported viewers on Prime Video and is rolling out a new ad buying and planning tool called Complete TV.</li><li>Advertisers have raised concerns about limitations with Amazon's ad-buying tech and want more data on show placements.</li></ul>

How Amazon's video ads chief is pitching Prime Video as he looks to fend off growing competition from Netflix and others

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