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How an Indian gifting giant discovered that taking care of staff is good for business
- Three decades ago, Ferns N Petals (FNP) started as a flower boutique, now operates in five countries and serves 74 nations.
- FNP prioritizes workplace culture by focusing on flexibility, development, and well-being for employees.
- They introduced flexible working arrangements for corporate and customer-facing roles, leading to improved retention rates.
- Acknowledging the shift in demographics, FNP caters to Generation Z and millennial employees' career expectations.
- The company allows transfers between cities based on personal circumstances to retain talent.
- FNP nurtures a leadership pipeline, encourages risk-taking, and celebrates innovation among employees.
- An internal communications strategy ensures employees are informed and involved in decision-making processes.
- FNP leverages technology for comprehensive HR systems and aims to use AI for personalized employee experiences.
- By treating employees as valuable assets, FNP sets an example for retail businesses to prioritize staff well-being.
- Investing in employee care not only enhances workplace culture but also improves business performance at FNP.
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