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Dynamicbusiness
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How Apple and Microsoft took over the 2024 brand rankings
- Apple and Microsoft have surpassed Amazon to become the top brands in 2024.
- The rise of AI has propelled their success and reshaped the tech industry.
- Apple's launch of the M4 chip contributed to a 73.6% increase in brand value.
- Microsoft's custom AI accelerator, Maia 100, drove a 77.7% rise in brand value.
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