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How Apple missed and still hasn’t cracked AI
- Apple's efforts in generative artificial intelligence (GenAI) with Apple Intelligence and Siri have faced criticism for underperformance and delays compared to competitors like Google's Gemini and OpenAI.
- Hiring Google's John Giannandrea as head of AI in 2018 was seen as a transformative move for Apple, but the optimism has dwindled over the years as Apple's AI falls further behind.
- Apple's AI features have been delayed and underwhelming, with the recently announced Apple Intelligence lacking the promised AI capabilities during the iPhone 16 launch.
- The planned Siri upgrade has faced setbacks, leading to class-action lawsuits for false advertising, and its rollout has been postponed indefinitely.
- Apple's AI technology lags years behind competitors, with leadership facing criticism for strategic decisions and lack of vision in the AI landscape.
- Giannandrea's role has been scaled back within Apple, amid concerns about Apple's AI capabilities and the departure of prized researchers if he leaves.
- Privacy concerns have hindered Apple's AI progress, as the company limits access to user data for AI research, putting it at a disadvantage compared to competitors with more data access.
- Though Apple is focusing on upgrading existing AI capabilities, significant improvements to Siri and Apple Intelligence are unlikely to be discussed at WWDC 2025.
- Apple's struggles in AI have been attributed to leadership decisions, including the demise of the self-driving car project due to AI limitations.
- The article highlights the challenges Apple faces in catching up in the AI space without a visionary CEO and suggests partnerships and catch-up efforts to bridge the gap with competitors.
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