<ul><li>Social media is crucial for brands to engage with consumers and requires measuring success to ensure a return on investment.</li><li>Unilever CEO emphasizes the importance of the 4Vs of social media: variety of creators, volume, virality, and velocity.</li><li>Educating clients on social media mnemonics like the 4Vs can help them measure success effectively.</li><li>Virality in social media can provide long-term benefits but aiming for organic and enduring engagement is often more sustainable.</li><li>Brands should be prepared for content going viral, as it can impact reputation and consumer engagement.</li><li>Engaging with a variety of content creators and maintaining a steady content velocity are key factors in social media success.</li><li>Finding the right balance of content volume and timing is crucial, as oversaturation can alienate the target audience.</li><li>Brands need to create original, engaging content to stand out in the competitive social media landscape.</li><li>Running a Digital Audit on AdMall can help identify areas for improvement in social media engagement and digital content marketing.</li></ul>

How Are Your Accounts Measuring Social Media Success?

Discover more