<ul><li>Pakistan’s mobile industry experienced a significant increase in Average Revenue Per User (ARPU) during the second quarter of 2024, reaching Rs 302 per month.</li><li>ARPU surged significantly during the fiscal year 2023–2024, rising from Rs 229 to Rs 276 per month.</li><li>Jazz and Ufone distinguished themselves with remarkable ARPU growth rates in 2023–2024.</li><li>Data revenue now makes up 65% of Pakistan’s total mobile industry revenue, promoting broadband and digital services is crucial to increase ARPU and drive industry expansion.</li></ul>

How ARPU is Driving Telcos’ Revenue Growth in Pakistan for 2024?

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