AI is reshaping digital marketing by analyzing browsing patterns, offering personalized marketing, and optimizing ad campaigns across platforms.
Tools like ChatGPT and Jasper enable marketers to generate content quickly, while AI-powered chatbots provide 24/7 support and improve customer satisfaction.
AI predicts user actions, personalizes content, and enhances email marketing with better open rates and revenue per email.
While AI boosts efficiency, balancing automation with authenticity and ensuring compliance with data privacy regulations like GDPR is crucial for marketers.