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How Atari Built a $2B Empire Then Buried It in the Desert

  • Atari, a once-thriving video game company, experienced a rapid rise to success in the 1980s, generating $2 billion in revenue in 1982.
  • Known for its unconventional office culture resembling a rock band atmosphere with beer on tap, hot tub meetings, and after-hours parties, Atari's workplace was more like an experiment than a traditional corporation.
  • After being acquired by Warner Communications in 1976, Atari's downfall began when the company shifted from its free-spirited roots to a more structured and corporate environment, resulting in a series of failed game releases like Pac-Man and E.T.
  • Atari's decline ultimately led to the burial of millions of unsold game cartridges, including the infamous E.T. game, in a New Mexico landfill, symbolizing the end of an era and a stark reminder of the consequences of losing creative freedom to corporate control.

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