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How Audyence Is Driving B2B Demand and Lead Generation; Interview with Karl Van Buren, CEO of Audyence
- Audyence is a programmatic platform that's redefining how advertisers and publishers manage lead generation.
- The key to their sustained growth has been their relentless focus on customer success, innovation, and delivering real solutions to the market.
- Through programmatic technology, customer-centric strategies and innovative partnerships (including intent-based targeting with Bombora), Audyence is setting a new standard for lead quality, campaign visibility, and ROI.
- The platform allows media and email inventory to be traded on a cost-per-lead basis, offering unparalleled transparency and efficiency.
- The market has responded positively, with many clients experiencing improved ROI, faster lead activation, and greater campaign visibility.
- A programmatic approach is driving broader industry acceptance, though early adopters have seen its power.
- Partnerships with companies like Bombora have enabled Audyence to offer highly relevant and timely lead generation.
- Audyence prioritizes active listening, customer success teams, and leveraging data-driven insights to provide every interaction and campaign that delivers measurable value.
- The platform provides all customers with a full view of the entire campaign development and deployment process, including lead source and lead engagement data.
- Integrations with MAPs, CRM systems and analytics platforms allow customers to seamlessly sync their leads and associated lead/campaign data, streamlining their workflows and improving lead management.
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