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How Augmented Reality is Shaping EV Development and Design
- Augmented Reality (AR) is increasingly used by electric vehicle (EV) manufacturers to adapt to shorter development cycles, consumer-driven designs, and sustainable production.
- AR helps streamline the prototyping process by allowing engineers to test virtual prototypes using immersive visualizations to assess design aspects like fit, function, and aesthetics.
- AR enables manufacturers to directly engage consumers in the design process, offering virtual showrooms that enhance customization journeys.
- EV manufacturers use AR-assisted training, making training more engaging and practical to ensure smoother operations, quicker onboarding of new staff, and reduced downtime.
- AR contributes to sustainability efforts by minimizing waste, optimizing energy usage, and responsibly sourcing materials.
- AR is making it easier for EV manufacturers to design the next generation of electric vehicles and meet the market demand for sustainable transport options.
- Volvo uses AR to allow first responders to assess damage on EV vehicles and proceed with caution.
- BMW used AR for prototyping at a Munich pilot plant, saving up to a year of time on vehicle validation.
- AR is critical for innovation, helping manufacturers set new standards for how vehicles are envisioned, created, and delivered to consumers.
- AR will likely remain a cornerstone of innovation as it continues to evolve, designers using it to create cutting-edge vehicles aligned with consumer values.
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