New 25 percent tariffs on all foreign car imports into the United States have gone into effect.
Ford, having the least exposure to the new vehicle tariff, will launch an ad campaign with the slogan 'From America, For America' to highlight its domestic production.
Ford is extending its employee pricing (A plan pricing) to all customers on most 2024 and 2025 vehicles, including electric and hybrid models.
Automakers like Ford, VW, and Stellantis are responding to the tariffs by taking different measures to minimize the impact on their businesses.