<ul data-eligibleForWebStory="false"><li>Amazon Web Services (AWS) has embraced generative AI in its marketing strategy, focusing on data-driven storytelling and personalized targeting at scale.</li><li>Julia White, VP of worldwide AWS marketing, emphasized maintaining core principles like customer obsession while leveraging AI for one-to-one targeted marketing.</li><li>AI marketing allows precise scaling and caters to diverse customer needs, providing timely and relevant communications for different customer segments.</li><li>There is a cultural shift towards trust and peer influence in B2B marketing, with authenticity and trusted voices being key brand amplifiers in a content-saturated landscape.</li></ul>

How AWS is rewriting its marketing playbook with generative AI

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