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How Boult Built A Rs 700 Cr Revenue Brand Without Any External Funding
- Despite having no external funding, Boult Audio has scaled to an impressive Rs 700 crore in revenue, making it one of India's most successful and profitable D2C brands.
- In the Indian audio market, Truly Wireless Stereo (TWS) accounts for 55% of the total market share, making it the largest category.
- According to Varun Gupta, Boult holds a 12% share within the TWS segment.
- Varun Gupta, the co-founder of Boult, revealed that Boult Audio is his fourth startup and he saw a market gap in the audio segment in 2017.
- Boult now sources all its raw materials domestically and reinforces its commitment to the Make in India initiative.
- Boult became #1 rated audiowear brand in India with its laser focus that remained unwavering on certain key metrics and limited set of categories.
- Varun Gupta tackled a common myth of D2C sales model which is believed to have the highest profit margins. He said, “D2C is the least margin-offering platform”.
- As Boult inches towards the Rs 1,000 crore revenue mark, it has become one of the fastest-growing audiowear brands in the country.
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