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How brands are getting into the TV and movie game as they try to combat ad fatigue
- Brands are getting behind films and TV shows to combat ad fatigue.
- Brands' dollars and promotional support are welcomed by Hollywood, which has less money to buy programming.
- Brands are expanding into new formats like reality TV, game shows, and shoppable shows.
- Streamers are actively partnering with brands to validate and distribute branded films and shows.
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