<ul data-eligibleForWebStory="false"><li>A new study highlights how brands can enhance consumer connections in the metaverse through interactions with digital doppelgängers, 3D versions of users in virtual spaces.</li><li>The emotional responses experienced by users' digital doppelgängers in the metaverse can influence their real-world perceptions and engagements with brands.</li><li>Metaverse interactions play a significant role in consumer-brand engagement and profitability, emphasizing the importance of creating immersive and interactive experiences.</li><li>Consumers can enjoy, relax, and build their reputation in the metaverse through interactions with brands, such as attending virtual events and earning NFTs.</li><li>According to the study, brands entering the metaverse should focus on providing engaging experiences, leveraging immersive technologies, and allowing users to express their identities.</li></ul>

How Brands Can Deepen Customer Connections in the Metaverse

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