<ul><li>AWS Amplify is a cloud-based development platform that simplifies backend management, authentication, APIs, storage, and hosting.</li><li>Advantages of AWS Amplify include easy hosting, full-stack development capabilities, seamless integration with AWS services, and built-in CI/CD support.</li><li>It provides an efficient way to develop and deploy full-stack applications and offers scalability and security through integration with AWS services.</li><li>Despite some challenges with authentication and deployment, the setup process is straightforward, and the documentation is helpful.</li></ul>

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