Elon Musk's appointment at the Department of Government Efficiency caused a reaction in the crypto world, particularly among meme coins like Dogecoin.
Musk's influence in the crypto market is significant, with just a mention of 'DOGE + Musk' leading to market fluctuations.
While influencers like Musk can create short-term hype, the long-term success of a crypto project depends on its substance and sustainability.
To sustain attention in the crypto market, projects need more than just celebrity endorsements, implementing strategies like gamification and community engagement.